Samsung leads the smart TV market with 21.3% share, according to data from Informa Tech's technology research subsidiary Omdia.Although there is fierce competition between streaming services for video games for both consoles and PCs, one of the most affordable and impressive is undoubtedly Microsoft’s Xbox Cloud Gaming.
"We will take our learnings and refocus our efforts on a new approach that will allow us to deliver Xbox Cloud Gaming to more players around the world in the future." "We have made the decision to pivot away from the current iteration" of a streaming device codenamed Keystone, a Microsoft spokesperson told CNBC in an email. The company won't be requiring gamers to connect special devices to Samsung televisions to stream games through the Xbox app. Over 25 million Game Pass subscribers can stream games from Microsoft's data centers onto those devices.Ī year ago Microsoft said the Xbox division was developing streaming devices for cloud gaming. That means catering to mobile devices running operating systems from Apple or Google. In opening up gaming off the console, Microsoft is going where gamers are playing. Gamers will be able to play the Xbox app with Sony's Bluetooth-connected DualSense controllers as well as Microsoft's wireless Xbox controllers. London-based researcher Ampere Analysis estimated that Microsoft sold 7.7 million Xbox Series S and X consoles in 2021, while Sony sold 12.5 million PlayStation 5 systems and Nintendo sold 24.3 million Switches. and Western Europe," Microsoft CEO Satya Nadella told analysts on a conference call in April.īut the overall picture isn't so rosy. "We have taken share globally for two quarters in a row, and we are the market leader this quarter among next-gen consoles in the United States, Canada, U.K. But component supply shortages and more recently lockdowns in China have hurt Microsoft's ability to produce new consoles. The hardware business picked up steam in 2020 after Microsoft released its Xbox Series X and S consoles, and as people spent more time playing games while offices and schools were closed due to the Covid pandemic. Gaming is Microsoft's fourth-largest major product category, and the company is aiming to lure more users to its Game Pass subscription service, which costs $10 a month and includes an option for people playing on PCs and streaming via the cloud.
Microsoft's biggest splash in gaming came earlier this year, when the company announced plans to buy game publisher Activision Blizzard for $68.7 billion. The move indicates Microsoft is focused on picking up revenue from gaming content and services, as opposed to just consoles, where the company is lagging behind Nintendo and Sony.
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